Research · primary sources only

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Research pages, mostly. When I go looking for a number and find that everyone is quoting the same nine-year-old survey, I write the version I wanted to read.

Every figure on these pages is traced back to the organisation that collected it, with the date it was collected rather than the date somebody republished it.

Latest

Updated 27 July 2026 · 9 min read

What percentage of people find their partner online?

Somewhere between 10% and 60%, and the range is the interesting part. Five headline figures, why they disagree by six times over, and which one answers the question you're actually asking.

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Updated 27 July 2026 · 8 min read

Online dating statistics for 2026

Usage is flat, paying users are falling at both listed dating companies, and revenue per user is climbing. Pulled from the companies' own results, the FTC, Pew and a January 2026 poll.

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What's coming

Individual reviews of each of the twelve apps on the main list, so the short entries there have somewhere deeper to point. If there's something you want researched properly, tell me.